Rapid global economic development is causing damage to the world climate, environment and biodiversity, with serious ramifications for people and societies across the globe. Nowhere are the effects of this unsustainable development felt more keenly than in the emerging markets of Central Asia where the exploitation of commercial opportunity in cotton and textiles has had such devastating effects on the environment of the Aral Sea and the peoples who relied on it for their livelihoods.

As we all wake up to the dire consequences of irresponsible global development, conscious consumers all over the world are demanding higher standards of responsibility and transparency in the goods and services they buy. Leading global brands are aligning responsible practices with market share and prioritising partnerships based on shared values.

International consultancy CARE is established to help bring world-class sustainable business practices to Central Asia. Recognising the huge potential that the region has to contribute to the ‘responsible environmental revolution’ of the world economy, me and my team combine international expertise with local knowledge to help Central Asian businesses bring positive impact to people, planet and profit.